360° insights • Qualitative Market Research, Consulting & Training • Stefanie Güntzel

Go to content

Main menu

360°insights - Insights
360°insights - Understanding
360°insights - Conclusion
Insights

360°insights observes people from all perspectives and sees behind the curtain of their psychological behaviour and social interaction

Understanding

360°insights comprehends consumers as communicative beings with their individual history, experiences, emotions, intentions, wishes and goals

Conclusion

360°insights identifies motivations and drivers, discovers hidden needs and future expectations and translates them into concise marketing recommendations

 
Back to content | Back to main menu