360° insights • Qualitative Market Research, Consulting & Training • Stefanie Güntzel

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360°insights - Insights
360°insights - Understanding
360°insights - Conclusion

360°insights observes people from all perspectives and sees behind the curtain of their psychological behaviour and social interaction


360°insights comprehends consumers as communicative beings with their individual history, experiences, emotions, intentions, wishes and goals


360°insights identifies motivations and drivers, discovers hidden needs and future expectations and translates them into concise marketing recommendations

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