Profile - 360° insights • Qualitative Market Research, Consulting & Training • Stefanie Güntzel

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Work Experience

Passionate qualitative researcher
since 1999

  • Freelancing as 360°insights since 2008

  • 2007-2008 GfK Automotive, Senior Research Consultant

  • 1999-2007 Ipsos GmbH, Division Manager Qualitative

  • 1993-2001 Sociology studies, diploma


Experience in institutes and as a freelancer

  • Management and conduction of a  large number of studies (national and international)

  • Method  development

  • Concept Contest®, BVM Award 'Tool of the Year' 2005

  • Picto*Scape  

  • Continuous training (self and others)

  • Analysis and reporting (national and international)

  • Management and leadership experience


Papers and Lectures

  • BVM inbrief 'Konsumenten als Konzeptgestalter'

  • Research & Results 'Wettstreit der Konzepte'

  • BVM AKQua Broschüre 'Vom Suchen und Finden. Biografieverläufe qualitativer Marktforscher'

  • Esomar Worldwide Qualitative Research Conference 'A new tool for concept development'

  • Universität Lüneburg 'Concept Contest – innovative Konzeptentwicklung’

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