Profile - 360° insights • Qualitative Market Research, Consulting & Training • Stefanie Güntzel

Passionate qualitative researcher
since 1999

• Freelancing as 360°insights since 2008
  

• 2007-2008 GfK Automotive, Senior Research Consultant
  

• 1999-2007 Ipsos GmbH, Division Manager Qualitative
  

• 1993-2001 Sociology studies, diploma
  

Experience in institutes and as a freelancer

• Management and conduction of a  large number of studies (national and international)
  

• Method  development
  

• Concept Contest®, BVM Award 'Tool of the Year' 2005
  

• Picto*Scape  
  

• Continuous training (self and others)
  

• Analysis and reporting (national and international)
  

• Management and leadership experience
  

Papers and Lectures

• BVM inbrief 'Konsumenten als Konzeptgestalter'
  

• Research & Results 'Wettstreit der Konzepte'
  

• BVM AKQua Broschüre 'Vom Suchen und Finden. Biografieverläufe qualitativer Marktforscher'
  

• Esomar Worldwide Qualitative Research Conference 'A new tool for concept development'
  

• Universität Lüneburg 'Concept Contest – innovative Konzeptentwicklung’